Oktoberfest is an annual festival of food, music, and superfluous amounts of beer. Originally based in Munich, Germany, the tradition has spread all over the world, and locally to No Label Brewing Co. in Katy, TX. I was tasked with creating an Oktoberfest identity for this one-day event at the No Label Brewery.
The logotype is derived from historical blackletter typography, recontextualizing the nostalgic feeling of Oktoberfest in a more contemporary setting. To accompany event posters and a commemorative pint glass, a stop motion animation was created to capture the tradition of imbibement and the spirit of "EIN PROSIT", or "Cheers" in German.