Daniel Cardoza
The Standards Manual is a historically informative video utilizing motion graphics to communicate the redesign of graphic standards for the New York City Transit Authority.

Initially, in the early 20th century, the NYC subway consisted of mosaics signs designed by the subway’s architects. Due the growth in complexity of the subway system in following years, signage became convoluted and incohesive. In 1966, out of a necessity for clarity and direction, Bob Noorda and Massimo Vignelli of Unimark International undertook the task to institute the clear and concise system of signage still used by the NYCTA today.