The Plant Second Ward

The Plant in Second Ward is a dynamic corridor of small businesses and community spaces rooted in the heart of Houston’s historic East End. We developed a modular and approachable identity that reflects their mission to honor the neighborhood’s heritage while fostering growth and connectivity.
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Through placemaking and progressive urbanism, The Plant balances expansion with preservation, offering a culturally and physically connected experience. Our work extended across branding, wayfinding, marketing collateral, and a digital experience, emphasizing the neighborhood’s welcoming, multi-faceted character and its role as a hub for creativity and community.